Assistant Professor at Universidade Europeia (Laureate International) in Lisbon, since 2001. PhD in Management and Marketing from the University of Sevilla, Spain, also has a DEA from the same university and an MBA in Strategic Foresight at IESFF, Lisbon.
With over 20 years teaching experience at the service of several higher education institutions in the public and private sector, actually teaches academic master's and global graduate programs taught in English in the areas of marketing, logistics and supply chain. Also teaches subjects related with marketing and digital marketing in several of the Executive Masters and post graduation programs.
Advisor and Tutor in master´s dissertations in the areas of marketing, digital marketing and entrepreneurship his research interests are in the areas of business strategy, strategic marketing, industrial and services marketing and relationship marketing and has scientific articles published national and internationally and books published in Portugal, Spain, Angola and Brazil.
Professionally, he worked in the field of advertising at the service of large international agencies such as Publicis, ITT marketing services and BBDO in Portugal and abroad, throughout the 80´s. Was also marketing director of one of the largest Portuguese banking groups in the 90´s and business consultant in the areas of strategy and innovation in the first decade of the 21st century.